Modernize Your Sales & Marketing For Today’s Customers

The Same Side Selling Academy provides the training, coaching, and community to empower you to attract your ideal customers, shift the focus from price to value, and stand out from the competition – all with integrity.

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Who Is Ian Altman...

B2B Keynote Speaker

Organizations call on Ian to inspire audiences with a modern approach to sales and marketing. Ian grew the value of his own companies from zero to over $1 billion and now uses that experience to communicate insights that set organizations on the path to success. Find Out More

Strategic Advisor

Companies engage with Ian to modernize their sales and marketing to align with how buyers make decisions, earn the role of trusted advisor, and dramatically grow revenue. Discover how Ian’s strategic guidance can help your organization.  Find Out More

Discover & Learn With Ian

Make The Sales Process Easier & More Productive

Same Side Selling Podcast

Same Side Selling Podcast - How to Plan the Rest of 2021 into 2022
How to Plan the rest of 2021 into 2022

Join Ian and Meridith Elliott Powell as they discuss how to finish 2021 strong leading into 2022

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Discover More Podcast Episodes 

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

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