Organizers and executives invite Ian to keynote their events to turn their view of sales on its ear with Upside-Down Selling™. Ian engages your team on a journey toward becoming outrageously successful targeting and winning business.  You can count on Ian for education, inspiration, motivation, participation, and in some cases a little perspiration.

Ian Altman Video Highlights
(2 minutes, 06 seconds)

Focus on Objectives and Results

It is essential that each program starts with the end in mind. I tailor each session to address goals that we define in advance, together. Group interaction creates a lasting impression for participants.

What can you expect when you engage me as your speaker/facilitator?


In preparation, we will speak in advance to ensure that we are in agreement on the specific goals for the session you want me to deliver. We will establish a plan to not only create an impact in the session, but to allow you to reinforce the principles and make them stick.


Nobody wants to sit in the audience and listen to someone else talk – regardless of the topic. I work hard to ensure that the session is relevant to your audience, that the topics are tailored to your industry and goals, and that we get people involved to achieve the greatest possible value. Specifically, I

  • Encourage audience participation and interaction – sometimes from those who did not know they volunteered;
  • Use visual aids, video, trained animals, or any other resources available to enhance the impact of my session;
  • Engage in real-time, real-world role plays with attendees during the program;
  • Connect my core messages to your organization and people

Follow Through

After the presentation, I suggest steps and provide tools to reinforce my message to make a lasting impact. I am happy to receive phone calls or emails from participants, executives, or planners after the session to help clarify points. I use electronic surveys to ensure the programs are always constantly improve sessions for future audiences.

Keynote Addresses or Leadership Sessions(45-90 minutes)

  • Upside-Down Selling™ to Reverse the Buyer-Seller Dyanamic
  • Selling in Challenging Markets
  • Sales for Those Who Don’t Think They’re in Sales
  • Keys to Earning Your Unfair Share of Referrals
  • Startup-CEO’s: How to Sell Your First $10 Million

1/4 to 1/2 day Workshops

  • Upside-Down Selling – Let Them Sell You – Stop Playing Fetch
  • Upside-Down Selling:  Keys to Shorter Sales Cycles
  • How to Not Waste Money at Your Next Tradeshow

Full Day – 2 Day Workshops

  • Upside-Down Selling – The Art and Science of Consultative Selling
  • How to Target and Win Large Accounts

If you would like to schedule Ian for an upcoming event, we’d love to learn more about your event to see if it is the right fit. Please send an email to or call Ian at 240.242.7460.