Articles by Ian Altman

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When Social Selling Becomes Anti-Selling

When Social Selling Becomes Anti-Selling

You’ve probably received marketing emails from people claiming that their social selling tactics can help you double or even quadruple your sales overnight. Have you ever wondered how can those claims be possible? Social media can be a valuable tool for your business. That said, there are misconceptions about social selling, as well as prevalent tactics that could end up costing you business.