Articles by Ian Altman
Article Archive
The Top Business Trends for Growth in 2017
For the fourth consecutive year, I am pleased to share the top business trends that leading companies embrace to drive success. Some trends are in their infancy, and others have become part of the mainstream. These patterns emerge regardless of company size.
Arms-Length Procurement May Not Save You Money
Nobody wants to overpay for something. In fact, we’d all like to get the most for our money. But, some of the approaches to save money for your business might actually cost you money, and you might not realize it.
Why Describing What You Do Confuses Potential Clients
Are you attracting the right audience to successfully grow your business? By casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse.
Compensation Plans: How To Reward Results
Several conference attendees recently asked me for guidance on how to best structure their compensation plans. I did not address the question at the event, and I promised the audience that I would write about it in an article. Here is my take on structuring compensation plans to reward results.
When Social Selling Becomes Anti-Selling
You’ve probably received marketing emails from people claiming that their social selling tactics can help you double or even quadruple your sales overnight. Have you ever wondered how can those claims be possible? Social media can be a valuable tool for your business. That said, there are misconceptions about social selling, as well as prevalent tactics that could end up costing you business.