This year my annual list of business trends celebrates its fifth year. I thrilled to share with you the top 10 Business Trends that are sure to drive success in 2018.
For the fourth consecutive year, I am pleased to share the top business trends that leading companies embrace to drive success. Some trends are in their infancy, and others have become part of the mainstream. These patterns emerge regardless of company size.
Are you attracting the right audience to successfully grow your business? By casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse.
Let’s face it: many Americans are not a fan of either Hillary Clinton or Donald Trump. In many cases, voters favor the candidate they feel is less horrible – especially as Election Day nears. With all the mud-slinging and controversies that have come to light this campaign season, you might have missed one of the smartest marketing approaches in the election cycle.
You may be wondering: why should I care about my personal brand, especially if I work for someone else? Well, in short, your personal brand portrays who you are and how you add value to the world. Therefore, your personal brand can have a huge impact on your success, or hold you back if it is not developed.
When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one.