When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one.
Learn how to create valuable web content, and use it to attract customers. How can you build a site that adapts to Google’s constantly changing algorithms?
At business conferences sales and marketing professionals unleash approaches to create awareness, attract customers, and win business. Sadly, in most cases, businesses waste a ton of time and resources at events without producing results. Discover three proven ways to ensure success at your next business conference.
If you want to make a big impact, you have to deliver valuable content, not just old-school self-promotion. Realize that if you want the right customers, you need to know the new rules of content and marketing to attract the best sales opportunities.
Have you ever asked, “What can I do to grow my business?” Though you can improve things a bit with sales tactics or messaging alone, here are four blind spots that if ignored can kill business growth.
Customer service has changed dramatically since the advent of social media – has your business changed to keep up with it? Discover how to successfully negotiate the changing landscape of customer service, why the customer isn’t always right and what to do if your company’s customer service is lagging behind on social media today.