Are you attracting the right audience to successfully grow your business? By casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse.
Several conference attendees recently asked me for guidance on how to best structure their compensation plans. I did not address the question at the event, and I promised the audience that I would write about it in an article. Here is my take on structuring compensation plans to reward results.
If you have the perspective that your job is to sell to everyone you encounter, then hearing “no” might make you slip into that cycle of self-doubt and rejection. If you change your view slightly, then you’ll understand why you should not be afraid of hearing “no” in business.
If you want to improve the financial performance of a business like a restaurant, there are several approaches you can take. I was curious about how one successful restaurant group drove profits, in hopes of a great lesson for any business.
When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one.