If you have the perspective that your job is to sell to everyone you encounter, then hearing “no” might make you slip into that cycle of self-doubt and rejection. If you change your view slightly, then you’ll understand why you should not be afraid of hearing “no” in business.
If you want to improve the financial performance of a business like a restaurant, there are several approaches you can take. I was curious about how one successful restaurant group drove profits, in hopes of a great lesson for any business.
When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one.
I had the pleasure of speaking at a workshop and session for Content Marketing World 2016 in Cleveland with about 3,500 attendees. While many companies have embraced the value of using content to share their message, I realized that there are simple questions that most businesses don’t ask, but they should.
Business leaders often ask me: what key performance indicators (KPIs) should they track to drive activities from their sales people and deliver results? In my recent Business Cast interview with Eric Esfahanian, VP & General Manager at Gryphon Networks, we talked about KPIs within the most successful sales teams. Eric shared the biggest mistakes most sales managers overlook when tracking sales performance and why CRMs often frustrate sales organizations.
Are you respecting your client’s time while listening carefully to what they are saying? Discover insight and recent personal experiences that apply to building customer trust.