Are you attracting the right audience to successfully grow your business? By casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse.
Several conference attendees recently asked me for guidance on how to best structure their compensation plans. I did not address the question at the event, and I promised the audience that I would write about it in an article. Here is my take on structuring compensation plans to reward results.