For the fourth consecutive year, I am pleased to share the top business trends that leading companies embrace to drive success. Some trends are in their infancy, and others have become part of the mainstream. These patterns emerge regardless of company size.
Are you attracting the right audience to successfully grow your business? By casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse.
You’ve probably received marketing emails from people claiming that their social selling tactics can help you double or even quadruple your sales overnight. Have you ever wondered how can those claims be possible? Social media can be a valuable tool for your business. That said, there are misconceptions about social selling, as well as prevalent tactics that could end up costing you business.