Better Late Than Never sounds good in concept, but when it comes to the RFP process, the last person there gets to pick up the check and pay the expenses, but doesn’t get anything in return. So, in the case of an RFP process, “Better NEVER than Late” might be more appropriate.
Steve Dorfman and Tony Marciante Interview Ian Altman on We Mean Business TV. Ian talks about how price is never the real issue.
If your elevator pitch and your unique selling points are not aligned, you might be wasting time with the wrong opportunities.
Just because someone throws a stick, doesn’t mean you need to chase it.