The DIY Guide To PR | Christina Daves

The DIY Guide To PR | Christina Daves

Christina Daves, the DIY (Do-It-Yourself) PR strategist joins us to share tips and pointers that can help you with public relations and getting free publicity for your business. Having no resources for advertising or hiring a PR firm, Christina taught herself...
Stop Convincing Your Prospects | Ian Altman

Stop Convincing Your Prospects | Ian Altman

As soon as you start trying to convince someone, you sound like a stereotypical salesperson and you don’t want to fall into that trap. On this episode discover how to shift your focus away from convincing clients and prospects. Instead, you want your prospect to...
Building Relationships Through Video | Ethan Beute

Building Relationships Through Video | Ethan Beute

  “Using video allows you to be seen and heard much more effectively than relying on faceless digital communication exclusively.” – Ethan Beute Every day we entrust some of our most important messages to a form of communication that doesn’t...
What Clients REALLY Want in Product Demos | Greg Dickinson

What Clients REALLY Want in Product Demos | Greg Dickinson

 “the misconception that companies are making is that- let’s hold that demo hostage so we can get the email and the title and all this information and buyers won’t do that.” – Greg Dickinson It’s not possible (or smart) for sales to give...
Avoid Ghosting in B2B Sales | Ian Altman

Avoid Ghosting in B2B Sales | Ian Altman

You know the scenario… you’ve been working with a client or potential client for awhile. You maybe even had a meeting with them, you may have sent them a detailed proposal about all the things that you can offer them in response to what they told you was...