Over the last five years, we’ve had the good fortune to work with many amazing companies who achieved some pretty extraordinary results. We’ve watched companies grow from $14 million to over $100 million. Other companies who have doubled and tripled in size in a matter of a year or two. And seeing companies go from 20% to 90% of their team hitting their numbers in less than a year. Many organizations have been able to measure tangible impact into the hundreds of millions of dollars for their customers. Across all these successful case studies, there is a common set of criteria and conditions that work across all these organizations. You may be thinking, I’m going to say, the common thread is Same Side Selling. While there is some truth to that, there are many companies who have read same side selling but don’t get the same sorts of results.

The real key to success in many of these businesses is less about the system itself and more about the disciplines that they follow.

Listen and Discover

  • Why it’s less about sales system you implement and more about the discipline you follow.
  • What it means to take a sincere interest in the results that you’re going to achieve for your clients.
  • How much time the top organizations spend every week practicing and roleplaying to mentor their team and improve skills.
  • The importance of seeing the world through your client’s lens rather than your own viewpoint.
  • And much more…

“The real key to success in many businesses is less about the [sales] system and more aboutf the disciplines they follow that I believe would be successful, whether they use same side selling or whether you use something totally different.”  – Ian Altman

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As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact Ian.


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