“Most of us in business have not been trained as professional performers and so we aren’t even aware that there’s a process to creating content that actually makes it interesting and retainable by our audience.”

– Amy Port

Public speaking isn’t just those times when you’re communicating in front of a large group of people. In fact, public speaking is anything other than the times you’re whispering to yourself or talking in your own head. If someone else hears you communicating, it is public speaking. Publically communicating ideas and information is essential in business, especially sales. Yet many times we have a hard time articulating the right message to our clients and coworkers.

Public speaking may not come naturally to you, that doesn’t mean you should avoid it or let it hinder your success. Amy Port, the Co-Founder and President of Heroic Public Speaking shares insight and specific strategies that are sure to help you improve your public speaking while achieving greater results with anyone that you interact with.

Listen to this episode and discover:

  • The biggest misconception business people have when it comes to public speaking.
  • Why you should know the “spine” of your whole presentation before you begin.
  • How to bring contrast to your audience.
  • And so much more…

Episode Overview

Amy Port’s work extends from the execution of corporate training packages to development of CEO keynotes, private master classes, and coaching. After earning her MFA in Acting from The Yale School of Drama, Amy spent years acting professionally in theaters such as Seattle Repertory, Oregon Shakespeare and Yale Rep, and working consistently in commercials. She now applies the skills of performance that only well-trained actors know to the coaching of ‘non-actors’ looking to crush their sales presentations, to make their voices heard in TED Talk-style presentations, and to take the big stage keynoting major conferences.

In this episode, Amy talks about:

  • Why stories are more effective than even the content of your presentation.
  • How the process of public speaking can be compared to that of acting.
  • The significance of you being the most important visual in the room, not your slides.
  • The fact that just because you aren’t on a stage, doesn’t mean you aren’t speaking in public.

Amy shares that “If we consider that perhaps it isn’t the information that matters most, but it’s the experience that matters most, then we start to perform and to communicate in a very different way, and that’s when our audience starts to retain what it is that we’re sharing, and where we actually become memorable.” Amy goes on to say, Typically people remember what we make them feel and they remember what happens last.

Are you ready to transform your approach to public speaking? Tune into Same Side Selling to get a ton of incredible insight!


  • Discover HPS CORE; Heroic Public Speaking CORE offers training that is as practical as it is transformational, where you get to learn from the comfort of your own home, on a weekly schedule to keep you progressing and accountable, AND to come together for the energy and excitement that in-person learning provides.
  • Contact Amy directly: amy@heroicpublicspeaking.com

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What’s On Your Mind

As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.

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