“If you’re still doing (sales) forecasting by intuition and gut then I think you have some problems.”  

-Christopher Penn

Leading companies are embracing artificial intelligence (AI) to perform repeatable, redundant tasks and to process large amounts of data. This is not being done to avoid human interaction, but to enrich it.  Over the next five years more organizations are going to embrace AI so it’s important to understand how it might impact our jobs and how you too can embrace AI and apply it to your own business.

On this week’s edition of the Grow My Revenue podcast, I speak with Christopher Penn, one of the world’s top experts on artificial intelligence.  Christopher is Vice President, Marketing Technology, at SHIFT Communications, which is a data driven PR and marketing agency.  He is co-founder of PodCamp with Chris Brogan and co-host of the Marketing Over Coffee, marketing podcast, with John Wall.

Christopher shares his insights into artificial intelligence and machine learning, how they might impact our jobs and how you can apply them to your business.  “When we look at the profession, particularly of sales,” Christopher says, “the idea that sales could be completely replaced by artificial intelligence is simply not going to happen.”

Christopher and I talk about how you can use AI in both prospecting and sales forecasting.  He says, “if you’re still doing forecasting by intuition and gut then I think you have some problems.”

I know you’re going to love this discussion, and you’re going to learn a ton from Christopher Penn on this edition of Grow My Revenue!

Listen to this episode and discover:

  • The two biggest misconceptions when it comes to artificial intelligence.
  • Why you should develop predictive analytics capabilities.
  • How companies will use AI moving forward.
  • The best time to send out emails to ensure you get a response.
  • And so much more…

Episode Overview

Christopher Penn is an authority on digital marketing, marketing technology, artificial intelligence, and machine learning. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, email marketing, and AI in marketing.

In this episode, Christopher talks about:

  • Why you don’t need to worry about a bot taking over your job.
  • Why people aren’t responding to your pitches.
  • The steps you should take to move forward introducing artificial intelligence into your business.
  • The level of effort and investment for you to incorporate AI and machine learning starting today.

“So, is it repeatable and is it valuable?” Chris says “those are the two measures that you should be scoring everything that you do within your organization.”

Tune in for all of these nuggets of wisdom, and more, on today’s Grow My Revenue with Christopher Penn.

Resources

Christopher Penn’s website

Email Christopher Penn

Also Sponsored By:

THE RUHLIN GROUP

Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.

THANKS, Christopher

If you enjoyed this session with Christopher Penn, let him know by clicking on the link below to send him a quick message on LinkedIn or Twitter:

twitterClick here to thank Christopher Penn on Twitter
linkedinClick here to thank Christopher Penn on LinkedIn

What’s On Your Mind

As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.

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