“We live in a connection economy.”
– Clay Hebert
Clay Hebert helps entrepreneurs fund their dreams. How does he do it? He’s the de facto expert on crowdfunding; he’s also an international speaker and widely-recognized authority on marketing and innovation. Personally I’ve come to know him as a brilliant man who gives insightful and thoughtful answers to any question he’s asked, something he does on this episode!
Listen to this episode and discover:
- What it means if you aren’t asking in-depth questions?
- This is about to surpass venture capital as the top source of funding: what is it?
- How and why to start at the bottom and go up.
- Why 99% of people don’t care what you do – and why you need to focus on the 1% who do.
- How to create a six-word introduction to describe your business
- What is Clay’s single biggest tip for you?
- And so much more…
On today’s show Clay and I talk about the three-step structure to build and attract a loyal following for your business: tell portable stories, then make your customer the hero and finally connect your customers.
First you must tell portable stories: that means stories one of your customers can easily share with other potential customers. Second you make your customer the hero of that story: think about Nike’s Be Like Mike campaign. The customers were heroes who were just like Michael Jordan when they wore his sneakers.
See why Clay says most companies think that you are selling the flower, but you are selling Super Mario.
And finally connect your customers so they can share their experiences; what would Air BnB have if they didn’t connect their customers? Certainly they wouldn’t be the largest accommodation provider in the world if they didn’t connect their customers!
Clay also gives his method for how to create a six-word introduction to describe your business and show people exactly how you benefit them plus the specific reasons it’s so important to connect in today’s economy. Clay shares how meeting Matt Mullenweg, founder of WordPress inspired the six-word introduction method. Clay never again wanted to be fumbling for words when asked the infamous question “What do you do?”
The episode wraps up with the biggest lesson he’s learned as an entrepreneur and business owner, plus his single biggest tip for you to take from this talk and start implementing in your business today.
Below are resources mentioned during the Interview.
THANKS, Clay Hebert!
If you enjoyed this session with Clay, let him know by clicking on the link below and sending him a quick tweet on Twitter:
What’s On Your Mind
As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.