“Word-of-mouth impacts 50% of all purchases and 90% of B2B purchases…yet, no one seems to have a strategy for it.” – Jay Baer
A strong word-of-mouth strategy is one of the most valuable marketing resources a company can invest in. If customers are sharing positive stories about their experience and telling other people about your product, it’s sure to impact your sales numbers.
But, the masses don’t talk about a company simply because the product is good. After all, a “good” product doesn’t make an interesting story. Instead, consumers want fun, exciting stories to tell their friends and family. Businesses need to give their customers a remarkable experience that triggers an interesting story to tell others.
Today Jay Baer joins me to discuss what makes a great word-of-mouth strategy. This episode is sure to be useful for anyone who wants to create some buzz around their brand.
Listen to this episode and discover:
- How to use “talk triggers” to differentiate your company from the competition.
- Some common misconceptions about word-of-mouth.
- Specific steps you can take to build buzz and drive sales.
- And so much more…
Jay is a 7th-generation entrepreneur who’s written six bestselling books. His latest book, Talk Triggers (10/2/2018), is sure to be a seventh.
Additionally, Jay has founded five multimillion-dollar companies. He’s currently the President of Convince & Convert, a consulting firm that helps businesses acquire and keep more customers. Jay has worked with some of the world’s most iconic brands including The United Nations, 3M, and Hilton Hotels.
In this episode, we talk about:
- What a “talk trigger” is and why it’s valuable.
- The four criteria for a strong talk trigger.
- Some B2B companies that used word-of-mouth strategies to transform their business.
- A few word-of-mouth efforts that went horribly wrong.
- How to measure the impact of a talk trigger.
As Jay points out, a strong talk trigger is far more valuable than any other marketing or advertising efforts. If you can give your customers something to talk about, the referrals will start rolling in. “The best businesses in the world don’t have to spend a lot on advertising and marketing,” he says, “Their customers are the advertising and marketing.
Tune in to this Same Side Selling episode for some proven tips to build a buzz around your business. If you enjoyed the episode let our guest know by clicking one of the links below to send them a quick message:
- A free, 6-step guide to creating talk triggers
- “Chatter Matters”, a word-of-mouth research report
- Download the Talk Triggers infographic
- Jay’s new book Talk Triggers
The Complete Guide to Creating Customers with Word of Mouth
Available on Amazon and wherever you buy books.
- Jay’s personal website
- Convince & Convert official website
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What’s On Your Mind
As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.