Organizations and their leaders are too cute by half. They get so caught up in coming up with this really shiny plan that never actually gets implemented.”  

-Jeff Lesher

Each year companies around the globe identify big objectives to pursue for the following year; create strategic plans to achieve those objectives; and give employees their marching orders. And yet, each year, the majority of companies fail to meet those objectives. Why?

My guest today says a shocking majority of companies, both large and small, don’t succeed in reaching their objectives because they fail to engage employees and get buy-in for their overall mission.

On today’s edition of the Grow My Revenue podcast, I speak with Jeff Lesher, a principal for management consulting firm, SHIFT Consulting. Jeff believes that employees fail to carry out the tasks necessary to accomplish a company’s major initiatives, in part, because companies don’t clearly communicate with their employees what the path to success looks like.

“(Companies) get so caught up in coming up with this really shiny plan that never actually gets implemented,” Jeff says. “They miss the opportunity to connect their people to what they’re trying to accomplish and how they need to do it.”

Jeff and I talk about the biggest obstacles companies face when setting major initiatives; why there’s a disconnect between setting goals and achieving them; and how companies can bridge the divide between the two.

I know you’re going to love this discussion, and you’re going to learn a ton from Jeff Lesher on this edition of Grow My Revenue!

Listen to this episode and discover:

  • Why organizations fail to reach the annual goals they set for themselves.
  • The percentage of time organizations revisit strategic goals from the previous year (the answer will surprise you).
  • The number one reason employees don’t execute on strategic plans.
  • How companies can make the SHIFT to get the work done.
  • And so much more…

Episode Overview

Jeff Lesher is a management consultant and principal at SHIFT Consulting, a company that proudly describes itself as “the most caring (inspiring, results-obsessed) management consulting firm on the planet.” SHIFT uses an outcomes-based, programmatic approach to sculpt, shape, and streamline every layer of an organization. They work with teams to identify their biggest pains, overcome the most difficult barriers, and achieve extraordinary business growth. Shift believes they can “shift the American workforce from 70% disengaged to 70% engaged.”

In this episode, Jeff talks about:

  • Why companies always need to start with the end in mind.
  • How communicating clear and specific action steps increases employee engagement.
  • Simplicity is better.
  • What vision, mission, strategy, goals and tactics mean – and why these words matter.

“If (companies) revisited objectives on some level, year-over-year, that could be OK because we’re continuing to work on the things that matter,” Jeff says. “If they’re waking up and things are exactly like they were a year ago, then they’re doing something wrong.”

Tune in for all of these nuggets of wisdom, and more, on today’s Grow My Revenue with Jeff Lesher.


Jeff Lesher’s website

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Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.


If you enjoyed this session with Jeff Lesher, let him know by clicking on the link below to send him a quick message on LinkedIn or Twitter:

twitterClick here to thank Jeff Lesher on Twitter
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What’s On Your Mind

As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.

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