“Content marketing is your company’s ability to be the best and most helpful teacher in the world about what you do”
– Marcus Sheridan
Marcus Sheridan is recognized around the planet as the foremost authority on content marketing. Marcus founded The Sales Lion and has since grown the brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.” Marcus is one of the most sought after speakers on how you attract the right clients to grow your business.
Listen to this episode and discover:
- What content your organization should create to build trust with your ideal clients.
- The 5 subjects you should write about to be seen as an expert in your space.
- How to write content about your products or services that sounds unbiased.
- What customers really care about when they visit your corporate website.
- What is the real purpose of your company’s homepage? (here’s a hint, most company’s get this wrong)
- How to create a culture that tightly aligns the sales and marketing teams to drive business growth.
- And so much more…
Content Marketing is about helpfulness, teaching, and solving problems. If you view content marketing in that light then generally you can be much more successful attracting your ideal customers. Content marketing is not about how to persuade, convince, or spam customers.
In this episode of Grow My Revenue Business Cast, Marcus shares how to dramatically improve your content marketing efforts. He explains the type of content you can create that instantly builds trust from your ideal clients. Marcus shares copy that converts to results for your website, as well as a way to introduce your business to others in a way that engages their interest instead of repelling them away. You will also discover the real goal of a homepage and how to use it to get your visitor to determine they are NOT a fit, or to want more information. Marcus and Ian will illustrate how sales and marketing can combine forces to attract ideal customers, shorten sales cycles, and improve margins.
The episode concludes with a quick recap of Actionable Steps you can take to deliver tangible, immediate results for your business.
Below are resources mentioned during the Interview.
Mad Marketing Podcast: Marcus has a unique podcasting style. He rarely if ever interviews other people. Essentially, he takes your questions and answers them, in his most honest and transparent voice possible. And if something is on my mind, he talks about it. You find his podcast on iTunes or listen to it on TheSalesLion.com
The Hubcast Podcast: If you’re looking for the latest and greatest HubSpot news, tips, tricks, etc.– then this Hubcast is perfect for you. You can find his podcast on iTunes or listen to it on TheSalesLion.com
THANKS, Marcus Sheridan!
If you enjoyed this session with Marcus, let him know by clicking on the link below and sending him a quick tweet on Twitter:
What’s On Your Mind
As always, this episode provides inspiration, entertainment, and an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.