“Technology isn’t something that makes it happen, it just facilitates it.”
On this edition of the podcast, I speak with legendary speaker and multi-best-selling author, Mitch Joel. Mitch is the President of the Mirum Agency, a global digital marketing agency operating in close to 20 countries with over 2,000 employees, and he is regarded as one of the experts and pioneers when it comes to digital marketing.
Mitch and I talk about the biggest mistakes brands make when using technology (like they never have before), how you can make sure that your content stands out over other people, and what the difference is between someone that you sold to and a customer. We also go over how visible your technology should be to your clients, and the specific brands who are doing this really well that you can emulate.
Mitch explains that “Your customer doesn’t know whether you have personalization or automation technology, and if all they’re seeing is the same junk anyways, what does it matter if you have it or not then?” He further adds that if you’re going to use automation “You need to make sure that the technology is actually invisible and doesn’t smell to the customer.”
I know you’re going to love this discussion, and you’re going to learn a ton from Mitch Joel on this edition of Grow My Revenue!
Listen to this episode and discover:
- What a customer really is.
- Why building intelligent relationships is so important.
- The reason why automation, customer service, and consistency must all go together.
- Why you should surprise and delight your customer.
- And so much more…
Mitch shares valuable insight on sales and marketing automation, as well as the impact this type of technology has on customer experience and your business success.
In this episode, Mitch talks about:
- How important it is for your Chief Marketing Officer to have the skills to make worthwhile connections.
- Some of the bigger trends in automation and technology.
- Specific ideas that you can take from companies that are doing automation well.
- The importance of focusing on customer service, not just technology.
“Use the technology to help you focus on customer experience,“ Mitch says, “Technology isn’t something that makes it happen, it just facilitates it.”
Tune in for all of these nuggets of wisdom, and more, on today’s Grow My Revenue with Mitch Joel.
If you enjoyed this session let our guest know by clicking on the link below to send them a quick message:
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As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.