“Everybody should care about their personal brand.”
If you work within a corporation or any other organization, do you still have a personal brand? Our guest for today’s episode says yes, you do. Ryan Rhoten is a speaker, podcaster, and personal brand master. He works with business professionals on creating their personal brand strategies and then elevating them.
On today’s show, he joins us to explain his four-step process to personal branding, why it’s relevant to everyone (even if you work for someone else), and the biggest mistakes he sees people making regarding personal branding. Ryan brings the goods on these topics and more on this instructive and highly relevant episode of Grow My Revenue.
Listen to this episode and discover:
- Why does your personal brand matter, even if you work for someone else?
- What is the single biggest mistake people make when establishing a personal brand?
- Can we control our personal brand?
- Why people may not like your personal brand, and that’s okay.
- What is the right way to utilize social media to grow your personal brand?
- And so much more!
When I asked Ryan the biggest mistake he sees people making about personal branding, he said it’s people not realizing they have a brand even if they work within a company. His work largely consists of helping people understand they do have a brand, and that it’s compromised of two pieces.The first piece is who you are. This includes things like your core strengths, what you like and gravitate towards, and the persona you give off when you walk down a hallway.
The second piece of personal branding is you being intentional about who you are, and how you add value to the world. People need to realize they have a brand and that others see that brand. All of us should realize our brands build trust and rapport with others; if others like our particular brand, then they will want to do business with us and the companies we work for.
To create our personal brands, Ryan outlines his four-step process. He calls it DICE, which stands for: Define or Discover, Integrate, Create (Content), and Engage.
In the “Define” or “Discover” stage, you learn to know and understand yourself better. You get clear on the type of work you like to do, and don’t like to do, etc. Knowing yourself, having self-awareness, and asking for feedback from trusted advisors helps in this initial stage. You must understand how you are perceived in business and outside of it before moving to the other three stages of DICE.
Next up is the “Integrate” stage. This is where you develop an intentional strategy to put yourself out there online. You make sure you can be found in online searches and that those search results will give the persona you want, and people will see what you are known for.
An example of doing this is creating your own web site, choosing the right social media channels (pick one or two where your customers reside), and establishing outposts or industry associations where it’s a good place to have your name. Make sure what you say offline is in agreement with what you are saying online, so when people search for you they know they have found the right you.
The third step is to “Create” content. This can be anything, from audio to video, to blogs and online publications. Where you start depends on your comfort level, but the key here is that you are starting to put your thought process online. To establish your personal brand, you want to be known for something and you must establish your presence online for that to happen.
Last, but definitely not least, is “Engage.” This is where you start to build trust. You interact with people who have liked your content, and starting to follow you. This is what Seth Godin called your “tribe.” You can engage with your audience in a number of ways: from phone calls, to liking their social media, commenting on their content, speaking at events, and emailing your list.
Ryan also explains what we have control over regarding our personal brand (and what we don’t), and he gives a personal example to illustrate what your personal brand is. We wrap up this episode of Grow My Revenue with Ryan sharing his personal mistakes and his most crucial advice – neither of which you’ll want to miss!
Also Sponsored By:
Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.
If you enjoyed this session with Ryan Rhoten let him know by clicking on the link below to send him a quick message on LinkedIn or Twitter:
What’s On Your Mind
As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.