“You constantly have to embrace this as an evolution.”
If you’ve ever wondered how to streamline and integrate your physical marketing and your digital marketing, or how to best utilize the social media platforms available, you’ll want to give today’s show your full attention.
On this episode, Shama Hyder joins us to talk about the current and ever-changing landscape of digital marketing. She is the founder and CEO of the award-winning agency The Marketing Zen Group and has been named one of the “Top 30 Under 30” entrepreneurs by Inc. Magazine in 2014, and was one of Forbes’ “Top 30 Under 30” the following year.
She is also the best-selling author of several books including her latest, Momentum: How to Propel Your Marketing and Transform Your Brand in The Digital Age. She is a wealth of social media and digital marketing information, and she shares it generously today!
Listen to this episode and discover:
- Do you need to be on every social media platform?
- How do your goals influence your digital marketing?
- The story behind her book Momentum, and why she waited to write it.
- Why you should not have sacred cows.
- What is the primary reason people use social media?
- And so much more!
One of the first questions I asked Shama was: how frequently should we be posting on social media? She said it depends on your goals and your channels. You must know what you hope to accomplish with your digital marketing and you must also know your audience. But the bottom line is that consistent, quality content is vital.
I also asked what she would say to people who believe they need to be on every platform. Again, she explained that it depends on your goals. If you are using social media for customer service and for broad visibility, then you may need to be on multiple channels and to be active on them.
You also need to know what your audience expects from you as a brand, and where they hang out. You need to be where they are, and you need to be communicating with them through those channels.
On this episode, Shama also gives us three of the key principles she teaches in her latest book, Momentum: agility through analytics, customer focus and integration.
When it comes to agility through analytics, her advice is simple: don’t have sacred cows. Don’t have things you are tied to unless you have data to back up that tie. She recommends you not be subjective, but instead look at the data available to you, and make decisions based on that. You’ll make smarter decisions if you do so.
For example, take a look at your bounce rate. If your rate is 70% or higher, it is typically telling you two things: 1) your site is not converting. and 2) the traffic you are sending is not the right traffic – it is not your audience.
Which leads into the second topic of customer focus: customer focus today is not about the customer always being right or putting the customer first. Instead, it is about how you build your brand. And rather than the old way of branding by defining what the company stands for and what the brand values are, today it is about what you provide for your customers.
Branding today means knowing the answer to a questions like: what does doing business with us allow our customers to say about their personal brand? When you understand what problems you solve for your customers, rather than what services you offer, then you have defined your personal brand in today’s market.
The third key Shama gives us today is integration: the combination of digital and physical. When customers engage with a brand they don’t separate the digital from physical interactions, but companies still do. Companies will create a separate physical engagement approach, versus a digital approach. She says when customers engage with companies they want a seamless experience, regardless of whether it happens digitally or physically.
That is why integration is key. Integration needs to combine the physical and digital more seamlessly, and create the same messaging and the same experience across both planes, while focusing more on the customer’s journey.
On this episode, Shama also shares the biggest mistakes she sees people making in the digital world today, and the greatest lesson she’s learned that can help you. Get ready for all of this, and so much more, on this edition of Grow My Revenue!
Shama Hyder’s web site
The Marketing Zen Group web site
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age by Shama Hyder
The Zen of Social Media Marketing by Shama Hyder
Also Sponsored By:
Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.
If you enjoyed this session with Shama Hyder let her know by clicking on the link below to send her a quick message on LinkedIn or Twitter:
What’s On Your Mind
As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.