“We think that marketing is…this great move to acquire new customers. And I think that’s a bit of a misnomer.“
Most business owners view marketing as a way to recruit new customers. They see it as a way of adding to their existing client base, rather than a tool to nurture and strengthen the relationships they already have. And that’s where many businesses get their marketing wrong.
On today’s episode, I talk to marketing strategy expert Tim Hayden about how businesses can generate more revenue and have greater impact by better leveraging their marketing efforts on existing customers. In fact, companies can create stronger loyalty and trust simply by getting better at gathering clear, meaningful insights into their customers’ problems and pain points. By using technology more effectively, he says, businesses can create personalized campaigns that result in higher customer engagement and bigger returns.
“Most businesses today, they lack the insight into truly understanding who their customers are and so they treat them as these transactional opportunities,” Tim says.
Today, we talk specifically about ways companies can use their marketing tools and resources to create amazing, personalized experiences that lead to loyal, repeat customers.
I know you’re going to love this discussion, and you’re going to learn a ton from Tim Hayden on this edition of Grow My Revenue!
Listen to this episode and discover:
- The biggest mistakes companies make when it comes to marketing.
- The real advantages of email marketing and list segmentation.
- How business can use marketing to deliver great service and build repeat business.
- Why customer feedback is vital to successful marketing campaigns.
- And so much more…
Tim Hayden is a man who some people would describe as part social anthropologist and part strategic marketing executive. He’s a partner at Brain+Trust Partners, a consulting firm that covers (among other things) business strategy, marketing and communications. Tim sits on the advisory boards of several well-known organizations and has been a catalyst for innovative change with some of the world’s largest brands.
When it comes to building trust, he says, companies can no longer afford to treat customers as a homogenous group that share similar demographics — or market to them as such. Companies today have a unique opportunity to engage customers directly and personalize their message.
“(Your audience) is no longer this large swath of people that all look the same and wear the same color sweater,” Tim says.
In this episode, Tim talks about:
- The importance of using different data points to truly understand your customers needs.
- How to leverage technology to create customer-driven content that is fun and engaging.
- The perils of over-automation and why companies should resist the temptation.
- Why companies should view marketing as a way to retain and nurture repeat business.
“Companies should be able to leverage their marketing communications to deliver a much more delightful customer experience to everyone who is already there,” Tim says. “These are your customers and they’re your ball to fumble.”
Tune in for all of these nuggets of wisdom, and more, on today’s Grow My Revenue with Tim Hayden.
Also Sponsored By:
Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.
If you enjoyed this session with Tim Hayden let him know by clicking on the link below to send him a quick message on LinkedIn or Twitter:
What’s On Your Mind
As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.