“The book is not the goal. The book is the way you get to the goals.”  

-Tucker Max

Have you ever thought to yourself, “I should write a book”; then immediately dismissed the idea because it seemed too far-fetched, time consuming or overwhelming? 

Whatever prejudices you may have about writing a book, set them aside because my guest today is going to make you rethink all the notions you have of what a book is (and isn’t) and what it can do for your business. 

On today’s episode, I talk with Tucker Max, New York Times best-selling author and co-founder of The Book In A Box Method, A Groundbreaking New Way To Write And Publish Your Book. A graduate of both the University of Chicago and Duke University, Tucker is one of just three authors to ever have three books at #1 on the New York Times best sellers list. 

He and I talk about the misconceptions business leaders have about getting their ideas out of their heads and into a book, and why so many hesitate to do it. 

“The conventional process for writing a book doesn’t work for people who don’t have time to dedicate their entire life to doing it,” Tucker says. 

Today, we talk specifically about the benefits of writing a book, the publishing process, and the mental hurdles business professionals have to overcome to become published authors.

I know you’re going to love this discussion, and you’re going to learn a ton from Tucker Max on this edition of Grow My Revenue!

Listen to this episode and discover:

  • What a book is (and isn’t) and why you should write one.
  • How a book can position you as a subject matter expert and increase your revenues.
  • Why traditional book publishing no longer holds the cache it once did.
  • The secrets to being on a best-sellers list.
  • And so much more…

Episode Overview

Tucker Max is the author of several books, including three #1 New York Time best-sellers. He holds the distinct recognition of being one of three authors to have three books at #1 simultaneously (Malcolm Gladwell and Michael Lewis were the others). No doubt, with more than a millions books sold throughout the world, Tucker is a powerhouse in the publishing industry. 

I would actually make the argument that traditional publishing has become vanity publishing,” Tucker says. “It’s so easy to do your book yourself, and to do it at a super high-quality, professional sort of level. If you feel like you’ve got to go to Simon and Schuster, the only reason is ego. 

In this episode, Tucker talks about: 

  • How busy business leaders can turn their ideas into a book without sacrificing so much of their time and energy.
  • The unique (and affordable) method Tucker created to help execs write their books.
  • Why ‘niching’ is important in publishing.
  • How to determine whether or not you should write a book.

“It’s really simple,” Tucker says. “Do people either pay you for what you know or do they constantly ask you to teach them what you know? If the answer is yes you probably have a book in you.”

Tune in for all of these nuggets of wisdom, and more, on today’s Grow My Revenue with Tucker Max.


Book In A Box web site
Email Tucker Max

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Check out John Ruhlin’s new book Giftology. John is a brilliant guy, and his book is sure to be an instant bestseller.

THANKS, Tucker

If you enjoyed this episode with Tucker Max, let him know by clicking on the link below to send him a quick message on LinkedIn or Twitter:

twitterClick here to thank Tucker Max on Twitter
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What’s On Your Mind

As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact me.