“The only way to know which ones work and which ones don’t is to try it and test it. Go out there and see what the numbers actually come back with. Because if you don’t, then you’re just hoping for marketing success.” – Dan Russell
Our guest this week is Dan Russell, the CEO and head strategist at Vivid Labs. Dan and his team take a modern approach to marketing. They combine neuroscience, traditional direct response strategies and the scientific method to build marketing campaigns that really tend to excel and thrive compared to traditional approaches.
We’re going to talk about the biggest mistake when it comes to marketing, how concepts have pivoted from the old in your face marketing to a more engagement based approach and how you can use testing and the scientific method to get better results in your endeavors. You’re going to learn a ton from Dan Russell.
Listen and Discover
- Modern strategies for today’s marketing campaigns.
- Methods to test your marketing campaign.
- And much more…
- Vivid Lab’s website: thevividlab.com
- LinkedIn: Dan Russell
- Download the episode transcript available here
What’s On Your Mind
As always, this episode provides inspiration, entertainment, and especially an actionable message that can drive remarkable results – and if you have any questions for a future episode, contact Ian.