Modern Strategies for Sales And Business Growth

A podcast dedicated to helping B2B professionals and executives discover innovative methods to modernize their approach to sales and marketing.

Hosted by renowned keynote speaker, business expert, and bestselling author Ian Altman. Ian features sales and business topics, as well as insight from industry leaders with proven success. Tune-in to the Same Side Selling podcast for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results.

Recent Podcast Episodes

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Lisa Leahy | Earn Customer Loyalty and Advocacy

June 17, 2018
Lisa Leahy and I discuss the importance of customer loyalty and satisfaction, how to avoid dangerous mistakes when it comes to advocacy, and the four ways to build a lasting relationship with your customer.
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Ian Altman | How To Talk About Your Competition

June 10, 2018
On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client.
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Pete Williams | Double Your Business By Improving These 7 Areas

June 3, 2018
Pete Williams and I discuss the big mistakes people make when trying to grow their business, how to effectively plan for business growth, and the 7 key areas you need to focus on.
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Jonathan Denn | Staying Organized and Increasing Productivity in Sales

May 27, 2018
Jon Denn and I discuss the biggest mistakes people make when it comes to achieving their goals, how you can begin to be and stay organized, and how to best maximize your time at work while still being available to your employees.
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Matt Kazam | How to Infuse Comedy into your Sales Business

Matt Kazam | How to Infuse Comedy into your Sales Business

May 20, 2018
Today I talk with Matt Kazam, a headlining comedian in Las Vegas who has spent over 30 years honing his craft. Matt shares how to inject comedic instincts into your business, the misconceptions of comedy in the sales world, and how to create jokes that work.
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Ian Altman | Build an Effective Pipeline for your Sales Business

May 13, 2018
In this episode, I share some of my best strategies and methods for establishing, growing, and maintaining an effective business pipeline in the sales world, which leads to a more successful business.
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Jill Konrath | How To Increase Sales Productivity

May 6, 2018
Jill Konrath and I discuss why salespeople are so exhausted and weary all the time. She shares helpful insight and advice for ways to get your productivity back on track, so you can work more effectively.
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Bob London | Avoid Making These Stupid Marketing Mistakes

April 29, 2018
Bob London and I discuss some of the marketing tactics, that somebody somewhere thought was a good idea, that actually don't build trust but instead repel your customers.  Our hope is that you will listen to these "mistakes" and decide to go a different, more successful, direction in your marketing.
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Mitch Joel | Reboot Your Business

April 22, 2018
Mitch and I talk about the biggest mistakes brands make when using technology (like they never have before), how you can make sure that your content stands out over other people, and what the difference is between someone that you sold to and a customer.  We also go over how visible your technology should be to your clients, and the specific brands who are doing this really well that you can emulate.
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Craig Zawada | Is Your Pricing Strategy Costing You Business?

Craig Zawada | Is Your Pricing Strategy Costing You Business?

April 15, 2018
On today's episode, Craig Zawada, Chief Visionary Officer at PROS joins us to talk about pricing strategy. We shed light on the biggest mistakes people make when it comes to pricing, what factors you should look at to determine your pricing strategy, and how to use technology to move the needle.
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