Same Side Selling

A Radical Approach to Break Through Sales Barriers

Discover How This Company Tripled Their Business Growth In One Year

Are you tired of playing games with your customers? Does it sometimes seem like you and your client are working against each other?

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

A Different Type of Book on Selling

What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both “sides”: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer’s perspective is baked into every sentence of the book, along with the seller’s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.

Discover how to make the sales process easier & more productive!

Hardcover & Kindle Edition




Audio Book


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Same Side Improv

Same Side Improv Cards FannedCheck out Same Side Improv™ a fun and highly interactive way to help teams to rehearse important conversations that put them on the Same Side with the customer.

Same Side Improv provides a way for teams to practice real-world business situations to reinforce skills… and maybe have some fun along the way.

Like improvisational theater, your job is to make your improv partner look good. Let’s face it, the truly contentious customer is probably not a good fit for you anyhow.

Find Out More