Same Side Selling

A Radical Approach to Break Through Sales Barriers

Discover how this company tripled their business growth in one year
with the Same Side Selling approach

Are you tired of playing games with your customers? Does it sometimes seem like you and your client are working against each other?

Same Side Selling gives practical steps to break through sales barriers and turn confrontation into cooperation. Sellers that implement the Same Side Selling approach will be seen as a valuable resource, not a predatory peddler.

A Different Type of Book on Selling

What makes Same Side Selling different from any other book on this topic is that it is co-authored by people on both “sides”: a salesman (Ian) and a procurement veteran who understands how companies buy (Jack). The buyer’s perspective is baked into every sentence of the book, along with the seller’s point of view. Our aim is to replace the adversarial trap with a cooperative, collaborative mindset. We also want to replace the old metaphor of selling as a game.

Discover how to make the sales process easier & more productive!

Hardcover & Kindle Edition

iBooks

Audio Book

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For signed copies of Same Side Selling, please contact us directly, to help process your request.

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Same Side Improv

Check out Same Side Improv™ a fun and highly interactive way to help teams to rehearse important conversations that put them on the Same Side with the customer.

Helps teams practice real-world business situations, to reinforce skills… and maybe have some fun along the way.

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Same Side Quadrant Journal

Let the Same Side Quadrant Journal help you maintain focus on gathering the right pieces of information during a business meeting to tell you if an opportunity is real or not real.

Make the sales process easier & more productive!