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Latest Business Cast Episode

Eric Esfahanian | Is Your CRM Helping or Hurting Your Sales?
Eric Esfahanian | Is Your CRM Helping or Hurting Your Sales?

If you use a CRM to measure your sales team's performance, you may be missing out on the whole picture. To know if you are getting an accurate view of what's working and what's not working for your sales reps, you should be looking at certain key performance indicators (KPIs). On today's show, Eric Esfahanian of Gryphon Networks joins us to talk about those KPIs, why CRMs are often the bane of sales departments and the biggest mistakes most sales managers overlook regarding sales performance. Because sales are so critical to the success of your business this is a can't-miss episode!

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