Let’s face it: many Americans are not a fan of either Hillary Clinton or Donald Trump. In many cases, voters favor the candidate they feel is less horrible – especially as Election Day nears. With all the mud-slinging and controversies that have come to light this campaign season, you might have missed one of the smartest marketing approaches in the election cycle.
You may be wondering: why should I care about my personal brand, especially if I work for someone else? Well, in short, your personal brand portrays who you are and how you add value to the world. Therefore, your personal brand can have a huge impact on your success, or hold you back if it is not developed.
If you want to improve the financial performance of a business like a restaurant, there are several approaches you can take. I was curious about how one successful restaurant group drove profits, in hopes of a great lesson for any business.
After sixty weekly episodes I’ve been fortunate to have grown a solid audience and decent following for my podcast, The Grow My Revenue Business Cast. Of course, there have been many surprises along the way – hopefully ones that you can avoid.
When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one.
I had the pleasure of speaking at a workshop and session for Content Marketing World 2016 in Cleveland with about 3,500 attendees. While many companies have embraced the value of using content to share their message, I realized that there are simple questions that most businesses don’t ask, but they should.
In the 2012 Olympics in London, Le Clos beat Phelps by five one-hundredths of a second to win the 200-meter butterfly. Over the past four years, Le Clos and Phelps have taken a different approach to competition – and in those approaches you’ll find valuable lessons for your business.
Business leaders often ask me: what key performance indicators (KPIs) should they track to drive activities from their sales people and deliver results? In my recent Business Cast interview with Eric Esfahanian, VP & General Manager at Gryphon Networks, we talked about KPIs within the most successful sales teams. Eric shared the biggest mistakes most sales managers overlook when tracking sales performance and why CRMs often frustrate sales organizations.
When one of Donald Trump’s surrogates claims that Trump has the temperament to be president, or when one of Hillary Clinton’s surrogates claims that Clinton is the most qualified person to run for office, would you expect them to say anything else? Just like presidential candidates, buyers and hiring managers ask for references to help them gain confidence in a purchase or hire.
Learn how to create valuable web content, and use it to attract customers. How can you build a site that adapts to Google’s constantly changing algorithms?