Are you attracting the right audience to successfully grow your business? By casting a wide net, it is easy to forget that the real goal of sales and marketing is to attract the best potential customers, not just anyone with a pulse.
Several conference attendees recently asked me for guidance on how to best structure their compensation plans. I did not address the question at the event, and I promised the audience that I would write about it in an article. Here is my take on structuring compensation plans to reward results.
You’ve probably received marketing emails from people claiming that their social selling tactics can help you double or even quadruple your sales overnight. Have you ever wondered how can those claims be possible? Social media can be a valuable tool for your business. That said, there are misconceptions about social selling, as well as prevalent tactics that could end up costing you business.
If you want to be the best communicator, then you know that your words are only a small element of your communication. In fact, your tone and body language play a major role. There is a common mistake most of us make when working on body language. Discover how your body language can repel or attract others.
If you have the perspective that your job is to sell to everyone you encounter, then hearing “no” might make you slip into that cycle of self-doubt and rejection. If you change your view slightly, then you’ll understand why you should not be afraid of hearing “no” in business.
Let's face it: many Americans are not a fan of either Hillary Clinton or Donald Trump. In many cases, voters favor the candidate they feel is less horrible – especially as Election Day nears. With all the mud-slinging and controversies that have come to light this campaign season, you might have missed one of the smartest marketing approaches in the election cycle.
You may be wondering: why should I care about my personal brand, especially if I work for someone else? Well, in short, your personal brand portrays who you are and how you add value to the world. Therefore, your personal brand can have a huge impact on your success, or hold you back if it is not developed.
If you want to improve the financial performance of a business like a restaurant, there are several approaches you can take. I was curious about how one successful restaurant group drove profits, in hopes of a great lesson for any business.
After sixty weekly episodes I've been fortunate to have grown a solid audience and decent following for my podcast, The Grow My Revenue Business Cast. Of course, there have been many surprises along the way - hopefully ones that you can avoid.
When speaking at Content Marketing World recently, I said something that surprised a few people: Modern sales and marketing require both disciplines to act as one.